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2015
05-23

新手如何写好网站的标题

网站的标题,即一个网站的名字。一般来说我们的访客通过网站的标题就能判断出这个网站是干什么的,那么对于一个seo人员来说,网站标题的好坏就是留给我们访客的第一印象,它也决定了访客会不会在第一时间打开我们的网站。所以网站标题的书写就尤为的重要,它的成功与否直接关系到我们网站的流量多与少。对于一些没有seo经验的人来说,写好一个网站的标题可能有点困难,这里武汉seo就给大家分享下如何写好网站的标题

一、标题字数要求:通常对于用户在搜索引擎搜素时候,一个网站的标题只能显示60个字符左右(因为不同的搜索引擎显示标题长度也是不同的),也就是30个汉字,所以我们要针对性的做好网站标题的长度。因为如果标题过长的话网站标题关键词的权重会比较分散,当然关键词的话从重要性排序,依次从左至右排序。

二、特殊符号的使用:我们经常在搜索相关关键词的时候,在搜索结果中可以看到很多特殊符号,如“五角星”、“书名号”、“中括号”等。这些符号让网站增色不少,在排名不占优势的时候,这样的符号更吸引眼球,让搜索用户更容易先点击这类网站。做一个例子:如果你的网站在搜索引擎中的排名在三到五位,那么如果你的网站标题含有特殊字符,那么这个时候,有很大几率增加搜索用户点击你的网站而放弃点击第一位和第二位。

三、网站标题一定要包含关键词:网站的标题中尽量用通俗的语言巧妙的加入自己网站的目标关键词,这样更有利于搜索引擎抓取网站,并且让搜索引擎第一时间了解你的网站到底是做什么的。

四、网站标题词语组合:网站标题应该有适当的编辑技巧,一句话的网站标题可能包含多个关键词组合。比如:“网站建设、制作的服务专家!”这句话不仅可以体现出网站建设,另外还有网站制作,所以网站标题的词语组合非常讲究,一定要多多斟酌,这样在省字符的情况下,还更精简,效果相同。

五、网站标题所涉及的符号:一般情况系啊,网站的标题会用到英文半角字符“-”、“_”“,”等。这对这些符号也有不同的用处。比如:“-”这个符号是一个连接符,一般网站的名称和此符号进行结合,符号后面可以跟一句话或者几个关键词。比如:“_”这个符号比较特殊,如果你做的是百度搜索引擎,而放弃谷歌搜索引擎的时候,那么你可以尽可能使用此符号,因为谷歌搜索引擎不会识别“_”后面的词组,这就对做谷歌优化的朋友一定要注意。

六、竞争对手就是我们的老师:我们可以通过竞争对手的网站来进行分析他们的网站标题。通过他们的网站来进行分析并找到好的地方及不完善的地方,并与他们区分开来,这样你的网站标题也会是一个非常优秀的网站标题。

以上这几点就是写网站标题的方法,只要适当运用我们就可以把网站标题写得非常好,这样我们在网站优化过程中就可以事半功倍。最后提醒一点:网站标题写好了之后不要轻易去修改,轻易修改网站标题很容易被百度降权,希望大家多多注意!


新手如何写好网站的标题》有 5 条评论

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