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2015
06-23

seo的思维决定着优化的最终成败

seo的思维决定着优化的最终成败 - 第1张  | 枫叶树seo博客       搜索引擎一直在倡导用户体验,可见用户体验在搜索引擎心中的地位。什么是用户体验呢?笔者的直观理解,把用户当做衣来伸手、饭来张口这种人,一切需要动脑筋的事情简单化,放在他们面前,这就是用户体验。网站架构设计精美是用户体验的根本,但这些都不够,seo思维才是用户体验的核心。

相信新手对于seo技术并不陌生,但seo思维却似懂非懂。笔者的理解是,seo思维包括了seo技术,SEO思维是什么?1、用户体验2、网站架构设计3、网站内容4、引导用户。下面我们一起来了解什么才是seo思维?

用户体验

在互联网界,把用户体验做到极致的非360董事长周鸿祎莫属。看他对用户体验的理解:1、超出用户预期所想所得2、能够引起用户的一些共鸣3、细节东西贯穿整个网站。说到用户体验,会考虑到搜索引擎的用户体验,网站自身产品图片及内容的体验,及外部建设的引导用户体验,做SEO只要把用户体验做到极致,排名也好,还是营销也好,一切都变得那么容易。

网站架构设计

搭建网站架构是seo技术的基础部分,直接决定用户第一印象是好是坏。网站架构需要考虑SEO,比如代码尽量精简化,删除不必要的空格、注释、垃圾代码,保持页面代码的整洁性。要注意导航避免使用图片及flash,页面少用frame框架,这些都对搜索引擎造成麻烦,面包屑导航尽量采取首页-栏目页-文章页的树状形式,首页(树干)、栏目页(树枝)、文章页(树叶),控制在3层最佳,页面设计采用div+css布局,Js代码与网页代码分离开,最好在外部进行调用,这些对搜索引擎有利的因素我们都应该考虑。

网站内容

内容决定着网站的命运,网站想要超过竞争对手,内容质量及数量要提升,给网站增加新鲜的血液-原创文章,可以提升搜索引擎的友好度,一个网站真正体现对用户有用的东西就是内容,如果你网站建设多么美观,但没有对用户有用的内容,我保证,用户看不超过3秒就退出页面,长期下去,网站迟早都要被判死刑。

引导用户

引导用户是seo思维中很重要的部分,这里我们拿问答、博客、论坛来举例,很多人以为这些平台是发外链的好地方。我们拿问答平台来举例,比如用户问:厦门最好的妇科医院在哪里?我们可以这样回答:厦门妇科医院有很多家,每家擅长的技术也都不一样,都有各自专注的领域,不过我朋友上次去了厦门妇幼保健院,治疗效果还是很不错的,这家专注妇科疾病治疗好几十年,不过话说回来,还是要看你自身的需求去选择,希望对你有帮助。

总结:通过以上的几点总结,我们可以得出,用户体验更好并不是完全取决于seo技术,更大的程度要结合SEO思维,只有SEO思维才能让搜索引擎更加喜欢你网站,让百度对网站甚是青睐,利用seo思维来做网站,一样可以达到很好的营销效果。


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