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2015
07-04

五大核心因素决定网站关键词排名

五大核心因素决定网站关键词排名 - 第1张  | 枫叶树seo博客

大家都知道,我们做网站优化的目的就是让指定的关键词获取一个良好的排名,那么要想让关键词获得良好的排名,我们就必须知道影响关键词排名的核心因素,因为只有知道了影响关键词排名的核心因素,我们才能针对这些因素去优化,去改进,去提升。接下来,武汉seo小强就为大家分享五个影响关键词排名的核心因素。

1、关键词的位置、包含度

一个页面的关键词想要获取排名,首先了解网站内容和标题的匹配情况,而关键词位置最好出现在标题中,并且标题要包含关键词,页面的内容围绕关键词进行描述,相关链接同样围绕关键词展开。

2、关键词的相关度、识别度

这三个因素直接影响关键词的排名,任何内容都是围绕关键词展开,相关度高才是高质量的页面,有利于排名;页面的识别度,对于搜索引擎来说,最喜欢的就是文字,因为能识别,对于图片、JS、视屏是无法识别,这时就需要针对这些不能识别的做优化,图片做 alt属性,描述图片所要表示的内容,不同的图片有不同的属性,一样的属性纯属作弊;JS、视屏优化处理,才能让搜索引擎识别页面;

3、链接指向入口

链接指向,是引导搜索引擎来到页面,给一个链接入口,也就是指明方向,让搜索引擎轻松的来到页面,最主要优化的是代码,简洁的代码,顺畅的路径提高页面的加载速度,搜索引擎抓取难度,顺着链接抓取,就要给搜索引擎一个入口。

4、数据分析(停留、跳出、回访、隐性)

网站关键词离不开数据的支撑,了解网站的访问情况,才知道下一步该怎么做。网站只要装了统计工具,关于停留时间、跳出率、回访情况一目了然,从停留时间可以了解每个页面的综合评分;跳出率了解关键词与页面的相关性,跳出率高说明相关性低;老客户的回访,说明内容是有价值的,关键词与页面相关度很高;隐性的,是看不到的,如果网站长时间打不开,网页有木马,有风险,自动获取用户资料,这种情况就会导致网站直接挂掉,是获取不到排名的,必须针对性的处理。

5、搜索引擎对网站持续信任度

信任度是建立在时间的基础,跟内容更新时间,网站年龄,流量的稳定性,网站的 相关性, 用户回访, 持续用户链接推荐等因素来维持信任度,首先让搜索引擎信任这个网站,这样才会有更好的排名哟。

总结:以上这些就是影响关键词排名的五大核心因素,这五点看起来非常简单,但是要坚持操作才能看到效果。因为关键词的排名不是一朝一夕的事情,只有坚持,你的关键词才能上来。


五大核心因素决定网站关键词排名》有 7 条评论

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