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2015
07-07

百度降权和K站的十四个因素你有没有中招

百度降权和K站的十四个因素你有没有中招 - 第1张  | 枫叶树seo博客

针对百度做SEO,对于锻炼心理承受能力,是一种非常好的方法,百度降权、K站几乎每天都在发生。虽然说百度自身存在的问题很多,但是个人觉得,当问题出现在面前时,得先从自身找原因。

前段时间,朋友博客首页被K,具体原因是博客首页优化过度,主要是由于博客程序原因引起的,改善后过了一段时间就恢复正常了。下面分享下针对百度的降权和K站谈下自己的看法。

百度K站需要理由吗?

很显然,答案是肯定的,针对下面提到的问题,检查下自己的网站是否存在:

1、robots.txt文件出错

当网站的robots.txt文件出现错误,蜘蛛程序无法正常的访问网页,网站被K的可能性极大,谷歌放映最为强烈,时间大致在24小时之内,百度相对来讲就迟缓的多了,一般在一个星期内。

2、关键词高度重复

这里的重复和堆砌是一个概念,当蜘蛛程序将爬行成功的网页带回服务器后,搜索引擎首先判断网页的质量。这里可能会先降权,随着网页的逐渐增多,触发搜索引擎引擎的相关机制后就会直接K掉,恢复的工程和过程都相对较大。

3、页面刷新

利用自动刷新代码“refresh”对网页进行刷新会直接跳转,这属于作弊手法,结果不言而喻。

4、顶部JS代码太多

JS代码一直是各大搜索引擎明确提出的问题,一般最开始出现的网页收录问题(急剧减少),网页源代码中部分也尽量减少JS出现次数,如有必要,可以将JS代码进行合并,是网页内容的主要部分,顶部JS代码出现的越少越好,尽量将重要内容放置在前面。网页JS一般会造成网站降权,被K的没这么发现过。

5、隐藏链接

采用CSS或其他方式对网页文字进行隐藏,这属于典型的作弊行为,目前随着作弊手法的发展,这种方式一般很少,比较常见的就是网页被挂马。

6、内容采集

对于一个新的网站,刚刚开始就直接采集,给搜索引擎的影响非常那个不好,常见的是过程收录问题、降权、被K。

7、流量窃取

对于这一观点,本人不敢直接肯定,因为自己没有类似的经验,不过根据网站的资料反映,这似乎是一个比较重要的因素,看来搜索引擎的地盘还是少去的好,又特别是百度。

8、频繁改版

对于一个网站,搜索引擎判断、适应乃至提高起权重都会有一个过程,在这个过程中频繁的对网站进行变化,结果都是不理想的,最严重的又是直接换网站程序或更换网站主题,一般表现为搜索引擎停止抓取、网页快照暂停、收录问题,至于改版后的权重,这比培养一个新的网站难度还大。

9、主机故障

这一现象将要面对的问题大家应该都会想得到了,主机出现问题,紧接着一系列问题就会随之而来:新站收录、域名降权、被K(可能性相对较小),

10、友情链接的连带效应

当网站友情链接出现问题,你作为投票支持方,也会收到不同程度的惩罚,至于什么程度,这要看对方出现问题的具体原因了。

11、敏感词

这是一个防部慎防的问题,很对时候我们在写文章的时候喜欢打比方或说事实,在不经意间网页中就会出现敏感词,一段时间查看最新的敏感词汇表很有必要,或者根据自己网站程序设置自动屏蔽、替换或过滤。

12、大量的广告联盟

很对朋友做网站完全忽视用户体验,这里不包括垃圾站,因为既然打算做垃圾站,就应该早有心理准备了,关于广告联盟尽量选用有信誉的联盟(可靠),个人建议选择谷歌或者百度,既然别人在做搜索引擎,一些因素自然会比我们预先考虑到,而且在选择代码投放在时候建议看下投放建议,以免造成不必要的失误。

联盟数量过多会在一定程度上对网站权重造成影响。

针对自己网站的风格优化广告代码,这样可以减少广告代码展示给网站用户体验带来的影响。

13、高度重复

这里的重复和上面提到的采集不一样,这里是指站内的网页之间出现高度重复,一般表现为收录减少、网站降权等现象,如果有效解决网页重复现象,博客中有文章描述,而且也可以参考百度官方或者行业优秀站点的页面布局方式。

14、优化过度

这是一个非常典型的问题,尤其的刚刚学习SEO的新手,很容易造成网站优化过度。无论是外部链接还是内部链接,过度是一个逐渐变化的过程,可能你目前的优化方式比较优秀,但是当数量增加到一定程度的时候,降权或者被K就是一瞬间的事情,来不及反应,我们只有找到出现问题的原因并及时解决,问题将迎刃而解。

总结:上面提到了容易导致网站被百度降权或被K的14个因素,可能不止这些,其他的以后再慢慢完善,网站是在不段发展壮大,可能目前的方式得到的效果比较优秀,但是当网站发展到一定规模的时候,此前的方式未必适合,从整体和全局来制定和实施SEO策略,这是我们应该养成的一个习惯


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