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2015
07-10

seo差异化策略让你秒杀竞争对手

seo差异化策略让你秒杀竞争对手 - 第1张  | 枫叶树seo博客

互联网上SEO竞争越来越激烈,我们如何在现有基础上超越对手,而且可能我们的对手已经做了好多年,而我们是刚入道的公司,或者刚刚从事这个行业,刚刚进入互联网,我们各方面可能都没有优势,在网站的年龄,数据的积累,外部链接的建设,我们都很难超越竞争对手,但是我们有一个优势,就是我们可以选择不同的策略,我们可以从零开始,所谓船小好调头!

我们如何来做?武汉seo今天重点谈谈搜索营销或者说是网络营销的差异化,要做好一个网站的运营,尤其是刚刚进入互联网这个领域,差异化就显得非常重要,也就是我们如何给我们自己来定位,我们首先要分析我们的竞争对手,他们在做什么?做什么样的关键词?什么样的网站布局,什么样的营销方法,什么样的内容?而我们要与之不同,如果我能跟他用同样的说法来做,成功的几率非常之小!

其次,我们要考虑用户的需求,他们的需求是什么?是哪方面的资讯,视频,还是资料下载等等,这些内容当中是否还有没有被满足的?我们就可以从中寻找切入点,做到小而美,小而精,从而达到我们自己的品牌,以一个切入点为突破,当这一点做的非常成功之后,我们就可以迅速的扩张,获取我们用户的青睐,为用户提供全方面需求,超越我们的竞争对手!

我们的差异化包括很多方面,比如我们的内容差异化,网站布局差异化,提供给客户的资源差异化,信息的差异化,等等,比方说别人代做资讯站,我们可以用视频来满足人们对资讯的需求,别用视频来做,我们可以用音频来做,别人用文章来做,我们可以用资料下载来做,别人在做价格和新闻,我们要做品牌,技术,总之,就是和竞争对手要与众不同,为客户提供独特的价值,这才是搜索引擎把我们网站排名提升的关键!

如何在布局上差异化,几乎所有的网站,尤其是一些企业网站,我们打开首页最先能看到的几乎就是一张头图,然后就是企业信息,产品图片!我们可以做得更好,做不同的布局,比方说,客户一进网站我们提供给客户最需要的信息,如果他想要图片,我们去把图片展现在第一的位置,如果他需要价格,我们就把价格放在最上边,如果他需要品牌,我们就做一些品牌放在网站最醒目的位置,总之,我们要与众不同。

总结:差异化说起来很简单,但真正如何落实到网站的布局,要经过数据的分析,来分析用户,分析竞争对手,尽管这个过程可能比较慢,但是一旦按照这个过程来做,对后期的网站seo优化,网站整体的流量的一个提升,帮助十分大,所以,这个过程不可以省略,而且应该重视!


seo差异化策略让你秒杀竞争对手》有 21 条评论

  1. 鲤鱼水仙 说:

    博主说得挺牛逼的,可是在考虑差异化的同时还要兼顾网站流量排名不是那么简单吧!

  2. 博主说的很专业很有意见性,第一次来访,赞一个,写得真的很不错!

  3. 用户体验是首位把

    • Jacklyn 说:

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  4. 虎子博客 说:

    学习了,同意差异化

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  9. seo前期分析很重要,后期如何执行,效果如何全看前期分析了。如何从纷乱的信息中找到出路很关键。

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