首页 > seo核心技术 > 新闻营销让你瞬间成为企业网站推广高手
2015
07-15

新闻营销让你瞬间成为企业网站推广高手

新闻营销让你瞬间成为企业网站推广高手 - 第1张  | 枫叶树seo博客

新媒体营销是企业最为常用的一种企业宣传营销模式,而随着网络的发展,更好的推进网络营销SEOer结合优化技术将其引用到了网站推广中。新闻营销模式其实就是热点软文营销,而其中的不同就在于新闻营销有它独特宣传特点:目的性、传播性、炒作性。

网站推广中的新闻营销模式主要是结合当下的热点新闻来进行的一种企业宣传形式,类似于文字广告,但是要求选择的新闻热点要和企业本身有一定的关联,生搬硬套,不匹配的新闻只会被搜索引擎的匹配规则KO出局。所以,如果你认为新闻营销只是简单的热点搜索、新闻撰写、网站更新那就大错特错了。

新闻营销模式要求,在新闻题目上要别出心裁独树一帜,能够引起用户停留、阅读的欲望。所谓画龙点睛用在新闻营销上也就体现在网编对于新闻标题的拟定了。

而内容上的要求就相对宽松一些,不过第一要求新闻的热度要高,这样在用户匹配搜索时可以迅速找到网站新闻;

第二,注意热点新闻与企业的匹配融合度,自然的接洽而非为了热点新闻而做网站内容;

第三,企业站新闻营销要尽量将产品信息与新闻热点融会贯通,给用户的感觉是在读一篇当下的时事新闻而不是企业产品宣传的软文。当然这些的考究就要看网编的文字功底和新闻敏感度了。

企业站选择新闻营销的模式主要是看中其独特的宣传特点,下面我们就站在SEO的角度分析一下:

第一,新闻营销的传播性不是简单的新闻扩展,而是企业品牌口碑宣传。

任何形式的新闻都是具有传播性的,某种程度上来说新闻题材的文章往往能够获得更多用户的关注。一篇以热点新闻为载体的企业宣传软文,能够更容易的被用户所接受,而其中涉及到的企业也将会随之被用户付诸于口,从而形成线上转载线下口碑宣传,加上企业网络品牌建立。

第二,新闻营销的目的性不是单独响应热点,而是借热点宣传企业产品。

做网站推广的最终目标是完成销售,打造企业网络品牌。我们选择利用热点新闻的新引力将用户的目光自然过渡到产品上来,巧妙而有直接的促成网站的转化率。而用户在浏览网站新闻时却没有阻碍用户的初衷,得到了需要的信息,而附加的了解了企业产品。

第三,新闻营销的炒作性不是单纯广而告之,而是对企业本身的一种营销。

讲到炒作估计第一印象就是不厌其烦的狗仔队和网上浩浩荡荡的水军,每条被其炒作的新闻都会如蝗虫过境般造成不小的影响。在企业新闻营销中的炒作不是让你无中生有亦不是狗皮膏药一样紧跟不去,而是将新闻与企业信息完美结合的软文以不影响他人利益的合法方式进行传播式放大。将企业本身作为一种“产品”进行包装营销。

总结:不知道大家是否发现,很多行业站即便总体排名不是很好,但是如果一条结合热点新闻的软文作为主推被置于网站中会获得不错的排名,但是如果没有对该条新闻进行维护,那么排名也只是昙花一现。


新闻营销让你瞬间成为企业网站推广高手》有 10 条评论

  1. nmd 说:

    I and my buddies ended up taking note of the great techniques found on the website and so suddenly I got a terrible suspicion I never thanked the blog owner for those techniques. All of the women happened to be for that reason excited to read them and have now definitely been taking advantage of them. We appreciate you turning out to be so considerate and also for using certain marvelous topics millions of individuals are really eager to understand about. My honest regret for not expressing gratitude to sooner.

  2. I enjoy you because of your entire work on this web page. My mom delights in getting into research and it’s really obvious why. My spouse and i hear all of the compelling ways you produce rewarding techniques on your blog and in addition invigorate response from some other people on this idea then our favorite princess is without question learning a great deal. Enjoy the rest of the new year. You’re carrying out a dazzling job.

  3. Thank you for your whole labor on this website. Betty take interest in participating in investigations and it’s obvious why. I hear all about the powerful way you deliver worthwhile items on the website and therefore boost participation from the others on that article and our favorite girl is without a doubt becoming educated a lot. Have fun with the remaining portion of the year. You have been performing a dazzling job.

  4. Thanks a lot for giving everyone a very remarkable opportunity to read in detail from this web site. It is always very sweet and as well , stuffed with a lot of fun for me personally and my office mates to search your website more than 3 times in 7 days to study the latest things you will have. Of course, I’m actually happy with the superb opinions you serve. Some 2 areas in this article are honestly the most efficient we’ve ever had.

  5. yeezy shoes 说:

    I am just writing to make you know of the awesome discovery my girl found checking your web page. She noticed numerous pieces, most notably what it’s like to have an incredible coaching character to have many more just know certain complicated subject matter. You undoubtedly surpassed my desires. Thank you for imparting those warm and friendly, trustworthy, edifying and also unique thoughts on that topic to Jane.

  6. fitflops 说:

    I happen to be commenting to make you understand what a nice discovery my wife’s girl found studying your web site. She came to understand lots of things, including what it’s like to possess a great helping mood to make a number of people without problems completely grasp specific impossible topics. You actually did more than my expected results. Thanks for producing the productive, trusted, revealing and as well as fun thoughts on your topic to Gloria.

  7. yeezy shoes 说:

    I and also my buddies were found to be taking note of the nice tricks on your web page while immediately developed an awful feeling I never thanked the web blog owner for those strategies. The young men appeared to be joyful to study them and have sincerely been making the most of these things. I appreciate you for turning out to be simply helpful as well as for getting this kind of useful guides millions of individuals are really needing to understand about. My personal honest apologies for not saying thanks to sooner.

  8. adidas flux 说:

    I am only commenting to make you understand of the fabulous discovery my cousin’s child developed using your web page. She discovered a good number of details, most notably what it’s like to have a wonderful helping nature to have other people without difficulty learn about selected hard to do issues. You truly surpassed my expectations. I appreciate you for producing the interesting, trusted, educational not to mention easy tips about the topic to Janet.

  9. nike huarache 说:

    I and my guys were found to be examining the nice procedures from your site and immediately got a horrible feeling I never thanked the web site owner for those strategies. Most of the guys ended up as a result warmed to read them and now have in fact been tapping into these things. Appreciate your getting indeed kind and also for choosing this sort of extraordinary areas most people are really desperate to discover. Our sincere regret for not expressing appreciation to you sooner.

  10. Thanks for every one of your work on this blog. My mum delights in going through research and it’s obvious why. A number of us hear all regarding the lively mode you produce invaluable ideas through your web site and as well recommend response from visitors on this situation so my girl is now being taught a great deal. Take advantage of the rest of the new year. Your conducting a splendid job.

留下一个回复

你的email不会被公开。