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2015
07-16

六个黄金推广技巧让你做好论坛的前期推广

六个黄金推广技巧让你做好论坛的前期推广 - 第1张  | 枫叶树seo博客

一个论坛的成与败,主要看这个论坛的前期推广做得怎么样。只有前期推广来了用户,论坛的排名时间才会缩短,而不是等排名上来以后用户找到我们的论坛才来注册。论坛是一个社区,社区是以人为主要因素,所以论坛完善以后就需要做用户推广。今天我就为大家分享六个论坛前期推广的方法:

1、注册论坛的好处

在我们的论坛没有知名之前用户凭什么要来论坛注册呢?既不能有良好的排名也不能获得有效的外链,那怎么办呢?所以要先告诉用户注册论坛能有什么好处,既然我们没有排名也没有收录,那我们就给用户来一点实际有用的东西。比如注册我们的论坛有专业解答员给你解答问题,比如研究中心的论坛就有专门的解答员详细解答用户提出的问题。也可以赠送用户一些小礼物,比如注册可以下载资料,而这些资料用户在平时需要吗,但是很难集中找到的资料。但是需要注意的一点是一定要留下悬念,就是用过户下载了一次还会再来。你的论坛会持续提供这样的资料供用户来下载,研究中心的公开课录音就是很好的一个案例,我们每天的录音下载量上千次,也就是说一个录音带来不止一千个ip的点击。

2、限制你的注册

限制注册就是要告诉用户我的论坛不是任何人都可以来注册的,要让用户有一种想要得到,但是有不能马上得到的感觉。越是不容易得到的东西,用户就越想去得到。而越是容易得到的懂东西用户就会想:肯定是没人注册所以才要我去注册。所以要设置门槛,这个门槛可以是邀请注册,需要有用户的邀请码才能注册。在论坛最开始的时候累计一些用户,然后由这些用户发放邀请码注册论坛。你可以可以用自己的小号潜伏在群里面发放邀请码,当然前期需要多潜伏几个小号,然后用不同的账号互相顶的形式在群里推广,然后用其中的一个账号发放邀请码。在一轮下来活跃的群能邀请到20个以上的注册用户。

3、告诉你如何注册

教用过户注册的形式主要是为了防止机器人注册,论坛一旦有群发器在群发就很难管理好。基本上一天上千个垃圾帖,导致收录一些垃圾内容甚至关闭论坛。所以在注册的时候可以告诉用户如何去注册,然后点击链接进入注册,这样的链接机器就没法识别注册了。二八推前期就是用这种方式邀请用过户注册。

4、给予你邀请码

给予一部分用户邀请码就会让用户有一种荣誉感,认为自己也是论坛高层的一部分,有义务去帮助论坛做宣传。但是这部分用户需要有一定的限制,比如积分达到多少才可以有权限或者是威望值达到多少有几个邀请码。一部分用户有邀请码的好处就是给予这部分人荣誉感,给予注册了的用户一个奔头,没有注册的用户一个期盼和门槛。这样论坛才能持续运营下去。

5、限制的时间和名额

邀请用户注册以后不能无限期可以使用,有的用户发放一个邀请链接长时间没有使用,过了一点时间就找不到或者压根忘记这件事情了。如此一来就会遗失一些用户,所以邀请链接也要在设定的时间内注册。比如一天或者一个小时,那么不同的用户拥有的邀请权限也不一样,等级越高能发放的邀请码就越多,随着威望值提升,邀请码的数量也提升。

6、你必须邀请人

并不是所有人都会去使用邀请码这个权限,可能只有少部分人会去主动邀请朋友来注册,怎么激发这部分人的使用热情呢?就是利用其它的权限,比如资料下载或者是文章发布数量。你需要达到威望值就必须要邀请几个好友才能达到这个权限,邀请到5个好友以上就可以每天发布5篇文章,或者是下载论坛的资料。那么这部分用户就会为了能多发布文章会去邀请其他用户来注册。

总结:论坛的推广首先要告诉用户注册的好处,然后设定一定的门槛,但是又不是那么难得到这个名额,只需要稍微的工作就能注册得到账号。然后再用病毒式营销方式,让用过户帮你去宣传推广。

 

 


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