首页 > seo核心技术 > 网站停止更新排名只升不降的seo核心技术
2015
07-18

网站停止更新排名只升不降的seo核心技术

网站停止更新排名只升不降的seo核心技术 - 第1张  | 枫叶树seo博客

我们在运营网站时,一个非常重要的事情就是内容的更新,而且更新一定要持续,甚至有的站长还会进行每日三更,不过更新的内容质量往往参差不齐,有的时候更新的内容质量较高,有的时候也会进行一定的转载和采集,看起来这样的内容建设是一个正确的思路,可是事实上有时候一些站长却会因为短时间的终止网站内容的更新,反而在一段时间之后,网站的排名却会因此而提升。

为什么会出现这种奇怪的现象呢?难道这种规律性的更新还不利于搜索引擎的抓取以及用户体验的提升么?对此笔者认为,之所以出现这种情形,主要是和网站内容的质量和相关性有关。

通常我们在内容更新时,往往非常注重内容的数量,对于内容的质量要求并不是很高,因为相对于内容质量而言,数量的多元化目标往往更容易实现,而通过数量来补充质量上的不足,也是一个非常不错的选择,毕竟能够让蜘蛛收录更多的内容,这样在搜索引擎上就能够获得不错的展示机会,于是可以增加对流量的吸引力。

于是很多站长开始规律性的更新,而且在网站运营的前期也能够取得不错的成绩,可是在一段时间之后,就会面临一定的瓶颈。此时如果进行停更一段时间,然后使用高质量的内容进行更新,就能够有效的提升网站的排名,而且此时提升的网站排名速度会更加快速。因为此时内容的高质量能够摆脱百度蜘蛛固有对你网站不上不下的判断思路,因为在停更之后,百度蜘蛛会对你的网站会有一个观察,也就是放入百度的黑盒中。

在百度黑盒的网站,其网站排名基本上和之前保持不变,但是如果在黑盒期间,网站一直保持停更的话,那么就有可能对你网站进行惩罚,并给与一定的降权,由此可见短暂停止更新的时间不宜过长,一般可控制在五个工作日,如果时间过长,就会容易引发网站降权风险。

另外短暂更新之后的重新更新,内容质量一定要更高,而这个网站内容质量出了原创性之外,还要对用户具有一定的帮助性,同时还需要具备一定的相关性,这样停止更新之后的网站排名才有可能会上升,如果短暂停更之后,更新的内容质量更差,此时不但不利于网站排名的上升,相反还会容易导致网站被降权甚至惩罚,因为在百度黑盒进行判断,其好坏都极为分明,如果高质量的内容,就容易被分派到更高的排名体系中,如果网站内容质量更差,更不利于吸引用户,那么就会被分派到低排名体系,甚至降权。

总结:由此可见,网站短时间的断更从本质上来说,就是让网站能够主动进入百度黑盒,然后利用自身的高质量的内容更新来换得更高的排名,这样在网站seo优化方面就容易取得事半功倍的作用。当然这种方法也有一定的风险,不是高手应该尽量少用。

 


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