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2015
07-21

你有没有认真分析过网站的site数据

你有没有认真分析过网站的site数据 - 第1张  | 枫叶树seo博客

我们知道seo是在一个过程,并不是一蹴而就的,seo网站优化是一个不断改进、修改的过程,其中基础优化对我们来说很重要,武汉seo小强给大家透析一下site数据的分析方法。对于基础优化我们能够从site的数据诊断中分析出来,也就是说,在优化过程中我们必须通过对于site数据的不断诊断优化处理,来提升我们网站的基础优化水平,从而达到稳定关键词排名和突破流量瓶颈的目的。

一、为什么应该分析site数据

1.我们在对一个新网站进行优化的时候,对于用户需求的把控并不是特别清楚,无论是页面的布局还是内容的建设也只是我们从经验出发去做的,只有我们网站有了流量和点击以后,通过分析site数据才能看出我们当初对于需求的判断是否是正确的。

2.我们知道行业用户的需求是在不断变化提升的,我们网站真正用户不仅包括购买我们产品的用户,还包括搜索关键词进入网站进行其他行为的用户,比如查找资料、寻找某个知识的解释说明或者同行业网站寻找友情链接资源等等,要知道这些用户的点击和访问对于我们网站的关键词排名也是有贡献值的,我们要从网站的site数据中分析我们网站的内容是否满足了这些需求,对于我们突破流量瓶颈是有帮助的。

二、site数据应该如何分析

1.做好基础优化

基础优化主要指的就是一个网站site数据是否健康,不论是度过考核期的新网站还是老网站我们通过site看收录的数据是否在一个合理的范围内,如果site数据和我们网站的页面严重不符合过多或者是过少,有可能就是垃圾页面或者降权等等前兆,我们就需要注意。

2.清除垃圾页面

如果我们的site数据处在一个合理的范围内,那么还要看收录中是否存在垃圾页面,垃圾页面主要包括边缘页面、空页面以及死链接页面,边缘页面主要指的是用户搜索关键词进入网站不一定去看的页面,比如:企业新闻、行业新闻、家居风水等等这些,空页面商城站要格外注意,比如商城站的购物车。注册页面等等,我们在site数据中发现上面这些页面的时候,我们要在网站去掉其入口,并且及时的用robots屏蔽掉。

3,根据需求增加内容

如果我们分析出行业用户的需求已经提升变化,比如除了购买用户的需求以外出现了寻找资料、解答问题等等需求,而我们的收录数据中却没有这些内容,那么我们就要把这些内容做上去,并且在后期的site数据中跟踪内容的收录情况。

总结:site数据的诊断和优化是贯穿在网站整个优化过程的,不断的根据需求的变化对我们的内容进行调整和修改,这样才能进一步的去突破我们的流量瓶颈。


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