首页 > 网络营销 > 优秀的网络营销人才应该具备哪些技能
2015
07-22

优秀的网络营销人才应该具备哪些技能

优秀的网络营销人才应该具备哪些技能 - 第1张  | 枫叶树seo博客

在互联网时代,信息更新步伐是非常快的,如果我们没有好的学习能力那么网络营销人员的一套技术随着时间的推移可能就会慢慢消失,如:您懂seo技术,但是随着搜索引擎对seo人员的不断压制,这个时候您若不去更新自己的网络营销思维和模式,那么随着时间的推移您就更不会懂微商技巧,不懂搜索竞价知识,所有学习能力对网络营销人员是非常重要的。

作为一名合格网络营销人员,我们不但要有学习能力,当我们有一套好的网络营销方法了,我们还得需要去执行,这就得要求网络营销人员要有执行能力…。

那么一个优秀的网络营销人才只要具备学习能力和执行能力就够了吗?当然不是,接下来我就和大家来谈谈网络营销人才还要具备哪些技能。

1. 学习能力

有些东西不懂很正常,从不懂到懂,从懂到精通,自己想想,原来不会的东西,是否可以很快上手。学习能力,其实蛮难衡量,我更愿意看到产品经理在每次产品项目实践中的总结归纳,清楚的知道成功经验与失败教训。

2. 执行力

完成预定目标及任务的能力,包含完成任务的意愿,完成任务的方式方法,完成任务的程度。这对于产品新人来说,或许是最重要的,刚刚开始步入职场,没啥决策权,先按照领导要求做出来吧,当然,做之前,自己可以有个决策判断,产品出来后验证自己的决策。

3. 沟通能力

有效传达思想、观念、信息,把握对方意图,就是自己和产品项目的干系人信息通畅,信息对称。沟通能力强的个人,有时候并不是能言善辩,而是让整个团队目标一致,各个岗位同事相互理解,共同推进项目进展。

4. 行业融入

了解公司所属行业的上下游产业链,政策环境,最新的行业动态等。个人的产品项目在行业处于领先水平,有较高的知名度,同时个人能力为行业认知,有一定的影响力。

5.心态和情商

积极主动面对困难及压力,以开放的心态迎接变化和挑战,并推动问题的最终解决。

6. 技术基础修养

了解与产品相关的技术实现原理及其表现形式,能够就技术方案与技术人员有效沟通,具备技术实现的基本技术概念。

7. 项目管理

通过流程规划、时程安排、任务和人员的管理以及资源的整合运用,顺利达成项目目标。

8.关联知识:心理学、美学基础、财务知识、办公技能等

能综合考虑并有效应用相关知识为产品服务。

9.产品规划,版本发布

准确把握用户需求,进行优先级排序,明确版本规划,通过迭代实现产品目标。明确业务逻辑,协助业务方制定业务规划和配套产品规划,推进产品线业务目标实施。

10.专业设计能力

依据用户使用场景,使用相关专业领域的知识、工具和技巧,设计出满足甚至超出用户预期的功能特性。

11. 市场分析能力

对行业情报、竞争对手动态和用户变化进行掌握和分析,确定产品的市场地位,掌握竞争格局,预测市场变化,确定战略战术。新机会、新产品或新项目的识别:能在较为模糊的情况下发现新商业机会,独立提出项目或方案;面对模糊的问题,分析现象,找到原因,挖掘问题,识别出关键点,找到解决方案,判断优先级,拿到结果。

12. 商务沟通

理解合作方的利益点及自己可提供的资源,通过一定的谈判技巧,形成共赢的成交方案。

13. 数据分析

通过设计数据指标体系,进行数据的收集和分析,挖掘潜在规律和问题,以优化产品和支撑决策。说道这点,个人的看法是,产品经理不能只是分析现有数据,更重要的是理解数据产生的各个环节,这样才能更精准的进行分析和问题定位,才能更有效的利用数据做产品。

14. 市场营销

根据目标用户、产品特点及品牌塑造需要,进行营销及公关策略的制定和执行,以实现有效传播、危机化解、产品目标达成。

15. 渠道管理

开拓和维护用户或内容的来源渠道,优化渠道结构,形成渠道合力并规避风险,建设利于产品发展的优质渠道体系。

16. 市场/用户的调研与分析

主动通过各种渠道了解用户反馈,掌握定性、定量调研方法,并将用研方法付诸于产品实践,持续优化产品。

17. 方法论建设

在工作中主动帮助他人提升专业能力或者提供发展机会,帮助他人的学习与进步。不只是自己学习,更强调的是把经验的积累上升到方法论水平,提升团队整体能力。

18. 知识传承

从工作积累中不断总结提炼,形成普遍性解决方案,起到指导及示范性作用,并加以推广应用。主动将自己所掌握的知识信息、资源信息,能通过交流、培训等形式分享,推动团队共同提高。

总结:随着互联网、移动互联网的日益普及,各行各业对网络营销人才的需求是越来越大了。那么要想让自己成为一个优秀的网络营销人才,你就必须掌握上面这些技能,当然我这里写的可能有不足的地方,但是希望对那些从事网络营销的人员有所帮助。

 


优秀的网络营销人才应该具备哪些技能》有 7 条评论

  1. I wish to voice my admiration for your kind-heartedness giving support to individuals that actually need assistance with this particular concept. Your personal dedication to getting the solution across appeared to be quite informative and has in every case enabled individuals just like me to achieve their desired goals. Your new valuable key points means a whole lot to me and especially to my mates. Thanks a lot; from everyone of us.

  2. I just wanted to write down a simple comment to be able to appreciate you for some of the magnificent tips and tricks you are writing on this website. My extended internet search has at the end of the day been rewarded with brilliant concept to exchange with my companions. I would claim that we visitors actually are really fortunate to exist in a fine website with many outstanding professionals with good opinions. I feel really blessed to have come across your entire web site and look forward to some more entertaining moments reading here. Thank you once again for a lot of things.

  3. air jordan 11 说:

    I not to mention my buddies appeared to be looking at the excellent information and facts on your site and the sudden got a terrible feeling I never expressed respect to the web site owner for those techniques. My ladies came for that reason stimulated to study all of them and already have very much been taking pleasure in them. We appreciate you truly being very kind and for picking out variety of notable useful guides millions of individuals are really desirous to understand about. My honest apologies for not expressing gratitude to sooner.

  4. I and my pals happened to be viewing the nice advice from the website and the sudden I had a horrible feeling I never thanked you for those techniques. My women had been totally joyful to read all of them and have without a doubt been making the most of these things. Thank you for really being considerably considerate as well as for finding variety of decent useful guides most people are really needing to learn about. My sincere apologies for not expressing gratitude to you sooner.

  5. My wife and i got absolutely glad that Ervin managed to deal with his survey from the ideas he received from your own web pages. It’s not at all simplistic to simply choose to be offering instructions that many others have been making money from. And we also already know we have got the website owner to thank for this. The most important illustrations you have made, the easy web site menu, the friendships your site make it easier to foster – it’s everything excellent, and it’s really facilitating our son in addition to us believe that that theme is cool, and that’s rather essential. Thank you for all!

  6. kobe shoes 说:

    I and also my buddies appeared to be digesting the good solutions from your web blog and then unexpectedly got an awful suspicion I never thanked the web site owner for those tips. Those ladies ended up totally passionate to see them and have now definitely been using those things. We appreciate you actually being well thoughtful as well as for utilizing varieties of outstanding themes millions of individuals are really eager to be aware of. Our own honest apologies for not saying thanks to you sooner.

  7. I wish to show my thanks to you just for rescuing me from this type of crisis. Because of scouting through the world-wide-web and coming across views that were not powerful, I figured my life was over. Living without the approaches to the problems you’ve sorted out by means of your short article is a critical case, as well as ones that might have badly damaged my entire career if I had not noticed your site. Your good know-how and kindness in controlling all areas was very helpful. I’m not sure what I would have done if I had not come upon such a stuff like this. I can also at this point look forward to my future. Thanks a lot very much for this skilled and sensible guide. I will not be reluctant to recommend your site to any individual who will need tips on this area.

留下一个回复

你的email不会被公开。