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2015
07-25

农产品网络销售 避不开的是根基不良

农产品网络销售 避不开的是根基不良 - 第1张  | 枫叶树seo博客

提到网络,如今的人们很轻易的就会连想到网络购物。因为,目前中国已经成为了电商最为发达的几个国家之一。在我国,有着京东、淘宝、天猫、苏宁等众多国际知名的电商平台,繁荣程度不输欧美日韩等发达国家。然而,即便是如此,却依然有着不少消费者对于网上购物满腹怨言,比如在国内商城无法买到农产品。

农产品电商的呼声已经出现多年,但目标却始终没有实现,很多电商尝试后都黯然退出

在日韩欧美,名产品网络销售目前已经普及到了一个非常发达的阶段。比如在我们的近邻日本,很多地区就可以通过电商购买到当天出产的最新鲜、最优质的蔬菜。而在我国,目前网上农产品的销售则无限接近于零。

很多国人都认为这是国内电商运营者的不作为。因为在大多数的消费者眼里看来,既然国外有先进的成功经验,那么对于善于复制的我国来说,实现农副产品的网上营销应该并不是特别困难的事情,只有做和不做的选择。对此笔者要说,消费者其实把农副产品的网络营销想的太简单了。农产品的网络营销在基础上和传统商品的网上营销有着基本条件的不同。

而我们近邻日本的农产品电商,很多城市已经进入了O2O模式

所谓的基本条件指的就是弄产品的品质品质、渠道安全、卫生安全等要素。我国对于这些要素的监控力度远远不及欧美日韩。就拿我们的近邻日本来说,他们的各项食品指标基本就达到了一种苛刻的条件,多年以来的持续化管理,让他们的农产品有着几乎完美的品质,在这样的条件之下,他们的农产品网上营销才得以顺利的运行。

此外,农产品的生产运营方式方面的不同也是我国无法实现农产品电商运营的原因。比如,我国大部分农产品销售依靠批发市场,而美国则将近两成的农产品通过合作组织销售,日本更是几乎全部通过合作组织销售。在这方面,虽然我国号称农业大国,但是在先进性方面去却落后欧美日韩不只一点点。

产品品质的基础监管是农产品能否网上销售的核心问题

万丈高楼平地起,任何产业链条的发展都需要完善的根基建设。只有打好了根基,才能创造出一座座高楼大厦。不重视根基建设的高楼大厦只会变成“楼趴趴”和“楼歪歪”,无法承受过网络市场带来的狂风暴雨。

所以,如果我国真的要发展网络农产品的营销,最需要做的不是研究什么O2O等先进的营销模式,而是要先将产品质量的根基打牢。做到层层的监管,让产品质量真的放心可靠,那么网络的农产品营销才会得以真正的实现。


农产品网络销售 避不开的是根基不良》有 7 条评论

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