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2015
07-27

移动互联网营销技巧之微信营销

移动互联网营销技巧之微信营销 - 第1张  | 武汉seo小强

随着移动互联网的快速发展,这两年一直非常火爆的电商行业也在慢慢从PC终端转向移动终端,移动互联网的重大转变也带动了营销方式和商业模式的不断变化,移动互联网营销在这个转变的大浪潮中一跃而出,成为了当今这个时代的“宠儿”。但是,即是有这么大的冲击力,移动互联网营销依旧不是众所周知般的熟悉。基于这一点,下面就分享一下移动互联网时代的营销技巧。

记得从去年开始,朋友圈里卖产品的人就越来越多了,说句实话,这种感觉很令人反感,好好的朋友圈被广告塞满了,只想着怎么都把这些给屏蔽掉。然而,随着微信不断地商业化,这种负面的不好的感觉也就慢慢的消失了,而这个本身由微信用户支撑起来的移动互联网营销方式也得到了认可。微信的不断发展和完善让这个移动互联网终端变得越来越厉害,还形成了拥有这个时代特征的一批商人,我们称之为“微商”。微商该如何营销?这也是有技巧的,也就是我们通常所说的移动互联网营销营销技巧。

就当前的情况发展来看,微信营销主要是微信公众平台和朋友圈两个方面,这两个方面各有不同,所侧重的也各有特点。微信公众平台主要是对于企业的品牌和推广,公众平台可以很好的维护老客户关系并且通过自己的信誉吸引更多的新客户。而另一个朋友圈则是更多的依靠熟人关系来推销自己的产品,通过熟人这种信任关系购买率是相对来说比较高的。

一、微信公众平台的运营技巧

1.公众号的具体定位。微信公众号的运营方向就是决定用户群体的重要指向标。微信公众号的定位对于平台的发展是至关重要的。产品或者服务针对哪一部分用户,那么公众号的方向便指向该群体,那也是企业营销的对象。

2.公众号平台需要提供有价值的内容。现在的运营最讲究的就是内容了,用户大多数时候是通过内容来判断该平台以及产品服务的品质。

3.内容的选择。平台选择推送的内容是需要与运营的产品或者服务有关联的,否则,用户得不到自己想要的信息自然会取消对公众号的关注。

4.利用平台发布优惠活动信息。优惠活动一般都是最能吸引眼球的地方,在平台上发布优惠活动然后通过粉丝的转发来创造更大的价值,从而实现营销的目的。

二、朋友圈的营销技巧

其实微信营销都是差不多的,只是朋友圈营销和微信公众号营销有略微的区别。

1.产品的具体定位。要了解自己的朋友圈主要是什么样的消费群体,然后根据实际情况来确定自己产品的定位。

2.产品的选择。该买什么样的产品才能得到朋友圈的认可,什么样的产品能够获得最大的效益。一般情况下,都会选择一些代理发展空间比较大的产品,至于什么的产品空间大,需要根据实际情况进行考察。

3.营销手段。我们经常会看到朋友圈被某一个人的某一个产品刷屏了,通常情况下,我们是比较厌烦这种无节制推送产品的,这是严重骚扰了用户。朋友圈营销是熟人经济,需要建立信任,在信任的基础上进行营销就会大大提高自己的形象,从而达到营销的最终目的。

总结:移动互联网营销目前最常见的就是微信营销,而公众平台和朋友圈则是微信营销的主要方面,做好这两个方面的营销,移动互联网营销也将会有更好的发展前景。


移动互联网营销技巧之微信营销》有 14 条评论

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