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2018
09-19

企业网站如何做好seo优化

做企业网站SEO优化需要注意:企业网站做好了先不要着急立即上线,正确的做法是先把网站放在本地环境里或者用临时域名,进行测试调整。网站上面所有要填充的内容务必做到完善,一定不要留有空栏目,404页面也不要有。

完善的网站结构、合理的内链建设。因为事关搜索引擎蜘蛛能否在你的网站顺利抓取内容,所以马虎不得,我们建议采用面包屑导航。

你的robots.txt文件写对了吗,上线前要先检查好,robots是搜索引擎默认的协议,会根据这个来判断网站抓取内容的范围,这里可以放上网站的xml地图,有助于抓取。千万不要忘了向各大搜索引擎提交你的域名。提交的方法还是比较简单的,这里不再赘述,实在不会的话请自行百度解决,然后依次向百度、360、搜狗提交,谷歌就不用了,它会找准时机自行收录的。

吸引蜘蛛爬取你的网站。这个操作方法就比较多了,也是非常重要的一步,交换友情链接也可以起到这个作用。还有就是在别的高权重平台做一些高质量的外链引流和吸引蜘蛛都有作用。稳定的空间。要想快速收录,新站的空间要选择比较稳定的,空间如果不稳定是会大大影响网站的收录的。

网站内容是优化中的重要部分,是整个网站优化推广的基础支撑点,如果一个企业网站中没有一定量的优质内容,那么这个网站的设计再好、优化的再合理,也无法最终实现营销的效果的。因为大多数用户来到网站都是奔着内容来的,如果你的内容无法解决他们的问题,那么他们只会放弃你的。现在的搜索引擎和用户的重点都放在了网站内容上,所以SEO必须也要在网站的内容优化上下功夫,否则你的网站将会输在基础优化上。不过关于内容质量的问题,不同的行业、不同的企业对其要求是不同的,所以我们要学会具体问题具体分析。

企业网站如何做好seo优化 - 第1张  | 枫叶树seo博客

1、内容优化要注意实效性

这一点相信各位SEO应该深有体会,就像某些新闻事件一样,如果过了当时的热度,那么再好的新闻也会成为旧闻,企业网站内容优化也是如此。在选择一些内容不源时一定要注意内容的时效性,及时的把用户最想要的、最新鲜的东西呈现给用户,这样的内容更容易引起用户的关注。

2、内容以形式尽量多样化

网站的内容虽然都是文字,但是如果你的网站中永远都是大篇大篇的文字,那么用户看的时候长了也会厌烦的,所以表现形式的多样话还是非常必要的。这样却可以通过多种形式表现网站的内容,又可以吸引用户的注意,一举两得。实用方法推荐:采用图文混排方式,或是在每篇文字末尾增加一些互动的功能,充沛过一些互动话话题给网站与用户沟通的机会。不过内容优化最终还是为了想方设法的为用户服务,明白用户阅读完文章之后是如何看待本篇文章的,文章存在的唯一目的就是让用户是为我们的文章点赞,所以互动元素非常有必要。

3、网站模块的构建要多元化

网站模块的多样化不单指的是网站的内容板块和产品模块,还需要有一些互动模块,如在线咨询、问答、讨论等等。这样可以很好的提升网站与用户的粘度,同时还可以增强网站的可信度,对用户体验的提升非常有帮助。

4、内容优化要融入SEO的思路

企业风站在进行内容优化时,不要只想着单纯的去针对内容做优化,或者是以搞文学的态度去抠字眼,这样的做法都是片面的,我们一定要从SEO的角度出发,适当的将SEO优化的思想融入其中,这样的内容优化后更具有针对性,更加任合SEO网站优化的需求。

在日常的SEO优化工作中有计划地建设、维护品牌形象是非常重要的。一个品牌能不能成功,能不能长久则和品牌的价值观直接挂钩。不要问我如何取得受众的认可与持续关注,那应该是你接手SEO优化工作后第一时间就该考虑的问题。那品牌的价值观如何体现呢?答案很简单:官方网站内容与推广信息内容的汇总与分析。

官方网站的内容是传递网站价值的。一个网站如果没有价值向导,是无法获得用户认可的,更不要谈被用户信赖了。价值向导由有价值的信息内容与产品展现组成,而有价值的信息内容需要对自身所处的行业有清楚的认知与见解、内容符合用户的心理,还需要稳定长期的更新。这样的网站才能抓住用户的心,所推出的产品才利于转化为订单。而定期更新和网站主题相关的有价值内容,正是一个品牌的核心所在。品牌前期需要通过品牌围剿战术布局,布局完全之后品牌有了一定的知名度,这时候就算要截流也很难竞争过我们的网站,这是我们SEO优化推广网站时必须要重视的前期工作。

推广信息重点在于品牌宣传。目前的外链作用有小幅下降,但作用依然不可小觑。在做推广信息时,大家都希望留下更多的锚文本或明链。对于这点,我想现在应该要稍微转变一下做法了,尤其是锚文本这块。由原本的相关信息推送转换为品牌相关信息推送。说白了就是在原来的信息标题上加上品牌词或者直接做品牌词,从而让用户记住品牌,主动去搜索品牌。当你的用户都在搜索品牌词时,你的SEO优化就可以不用过分考虑搜索引擎的偏好了。

所以说,只有将品牌建设作为执行策略,让品牌驻足受众心中,才是SEO优化的最高境界。只有这样,我们才可能在某天脱离搜索引擎,用更多的时间去注重内容、注重站内体验。


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