首页 > seo优化知识 > 如何巧妙利用面包屑导航做好网站SEO优化
2018
09-23

如何巧妙利用面包屑导航做好网站SEO优化

关于面包屑导航的介绍以及在SEO中怎么优化,我查阅手里所有的书籍资料和电脑硬盘上资料,就连上网查阅关于这方面的介绍都不多。记得三年前参加网络营销培训时,关于面包屑导航的介绍及在SEO中作用,讲师也是不到十句话就把这些问题讲完了。总结起来,面包屑导航在网站当中的作用似乎不是那么重要。

但是它真的不重要么?SEO并不这么认为,我们不能因为某方面问题有关介绍的资料太少就理所当然地判定为这个不重要,而不需要浪费时间去理解它。毕竟面包屑导航也是SEO优化当中的一部分,作为专业的SEOer甚至是老司机SEOer,有关SEO优化当中涉及的问题都不应该略过。

关于面包屑导航的理解

面包屑导航来自于一个童话故事,有两小孩子分别叫”汉赛尔和格莱特”,这两个人在穿过森林时迷了路,但是这两小孩子很聪明,因为他们沿途走过的地方都撒下了面包屑,他们顺着面包屑找到了回家的路。从此,面包屑导航的概念就诞生了。

现在几乎任何一个网站都有面包屑导航(首页除外),例如打开网站的一个文章页,如图所示:

如何巧妙利用面包屑导航做好网站SEO优化 - 第1张  | 枫叶树seo博客

如果你点击这里的首页,那么你直接回到了网站首页,但是如果你点击SEO优化技术,那么你就进入到了SEO优化技术的栏目页。其实呢,你完全可以把“>”看成大于号,即网站首页大于栏目页,栏目页大于文章页。再拿小学的算术来理解,比如“3>2>1”,“3”就相当于网站的首页,“2”就相当于网站的栏目页,“1”当然就是最终端页面即文章页。说到这里,我相信大家都应该理解了。

面包屑导航的作用

从用户体验上,尤其是在内容页中,面包屑导航显得更加有层次感,用户一眼就知道自己浏览页面的所在位置,即使用户快速浏览各个页面,只要有面包屑导航就不会“迷失方向”。

从搜索引擎上,利于搜索引擎蜘蛛抓取各个页面的效率,搜索引擎蜘蛛抓取完页面也能从面包屑导航的路径原路返回。

面包屑导航SEO优化

1、使用文字链接,不要使用JS或flash,如果非用不可,那么最好在页面底部加导航文字的链接(前提是在不影响用户体验的情况下);

2、面包屑导航尽量包含关键词,比如在首页>栏目页>正文中的“首页”可以考虑换成核心关键词,前提是不要因此影响用户体验哦,否则会适得其反;

3、在首页>栏目页>正文中的“正文”,可以改成文章标题,做SEO优化的网站,发文章时标题往往会包含长尾关键词,所以“正文”改成文章标题有利于文章在搜索引擎中的排名。小编在自己的网站尝试过,但是在手机端浏览体验不太好,所以小编只好放弃了;

4、不要因为SEO优化而影响了用户体验,在上述2、3点中,如果文章标题比较长那么很容易影响用户浏览体验,尤其是在手机端。即使把排名做上去了,用户体验不好,那么照样会被打回原形。


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