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2018
09-26

详解2018搜索引擎优化中的投票原理

搜索引擎因成为了现如今广大网民网上查找资料的第一步阶梯,如何才能够提供给搜索用户最为相关的答案和资料就是搜索引擎最需要考虑的事情。那么搜索引擎时如何判断一个页面是否是用户所需要的呢?又是如何判断一个页面的排名应该排在更靠前的位置呢?其中搜索引擎主要参考了每一个页面的关键词分布以及页面所获得的投票这两个因素。今天我们就来详细讲述一下搜索引擎之中的投票机制,以及在网站seo之中如何更好的利用搜索引擎的投票原理来为网站获得一个更好的排名。

搜索引擎的投票原理与人类社会行为之中的投票一样,都是通过群众(其他网站的页面)来进行统计选票(页面获得的链接)来确定该页面是否是一个好的候选人(搜索结果页面)。如果一个页面获得的投票越多,也就越容易获得好的排名,为什么是越容易呢?因为每一个投票都需要计算一次权重,如果是与页面有一定相关性的页面投票,那么权重传递就越高,同样该链接来源的页面权重值也会被计算在内。那么就可以认定含有很高的权重页面有链接到你的页面,并且相关度是极高的时候,这条链接将会起着很大的投票作用,通常这样的链接会被搜索引擎认定为一条反链,反链越多的时候网站的权重、收录量和排名都会大幅度提升。

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下面就来详细搜索引擎之中的投票机制的原理以及我们需要注意的地方。

1.内链投票机制

内链则是站内网页之间的一个互相投票,应该让首页获得投票最多,这样才可以让首页保持一个较高的权重值。同样内链不仅仅是要让首页获得高权重,同样也需要合理运用内链构建成一个网状结构,使得蜘蛛在你的网站内能够停留更久。在网站的初期时,内容页的链接多指向首页可以让搜索引擎识别出你想要优化的页面,在网站的后期维护之中则减少指向首页的链接,着力构建一个站内优质内链网。

2.外链投票机制

外链投票则是来自于互联网投票,如果一个页面获得了很多的页面链接投票,那么是很容易获得好的排名的,但是需要注意外链的质量,如果质量全都是很低的一些链接,很有可能会适得其反。外链投票机制是除了网站内容最容易操作的一个方面,能够在短时间内让网站的页面获得高权重和高排名。

3.链接锚文本设置

链接锚文本则是搜索引擎用来判断该条链接是否是一条高质量的链接,如果锚文本是关于网站优化的,而链接指向的页面关键词或者标题是关于减肥的,那么这一条链接投票则是一条垃圾链接,有着作弊的嫌疑。所以很多时候我们需要找出一些竞争对手制造的一些垃圾链接,并且提交到搜索引擎来防止网站被惩罚。锚文本是内外链投票机制之中比较关键的一点,但是很容易被忽视。

4.链接注意事项

内外链之中链接指向首页的锚文本可以是文本关键词也可以一个网站的URL,这样可以让用户更容易记住网站的地址,增加品牌效应。而在做内容页的内外链投票时,则尽量使用指向页面的一个关键字。同样切勿使用较长的锚文本,虽然能够获得更多的相关词投票,但是会被认为是关键词堆砌作弊。在发外链的时候尽量将外链分布到多个平台之中去,但是同样需要注意该平台与网站的相关性等等。

总结:搜索引擎可以通过网站页面获得的链接投票来判断一个页面是否与一个关键词获得用户搜索的问题有相关度,通过了解投票原理可以让我们以更加符合规范的seo操作让网站获得更好的排名。


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