首页 > seo优化知识 > 如何做好网站关键词定位与分析
2018
10-04

如何做好网站关键词定位与分析

对于一个网站来讲,关键词的定位太重要了,它决定了网站的方向到底是什么。如果我们在优化的过程当中,关键词定位不够准确,那么目标流量以及用户体验都会受到很大的影响。今天写这篇文章,主要提醒大家要做好关键词的定位分析。

首先,我们需要明确关键词的分类:目标关键词和长尾关键词。

目标关键词

通俗点讲,目标关键词就是目标客户搜索的关键词,也称之为主关键词或核心关键词。目标关键词属于整个网站的基本定位,一般出现在网站首页的标题当中,我们需要通过网站首页对目标关键词进行布局优化,围绕目标客户的需求去做首页的内容分布。如果我们的首页内容与目标关键词不匹配,那便是跑题,即目标关键词定位不准确。

长尾关键词

长尾关键词,即非目标关键词,是由目标关键词或目标关键词相关词延伸出的组合型关键词。长尾关键词一般出现在栏目页或文章页标题当中,但也需要与页面内容具备相关性。长尾关键词长度较长,而且可以无限拓展,一般我们可以借助长尾关键词工具进行挖掘,也可以挖掘竞争对手已经优化的长尾词。

如何做好网站关键词定位与分析 - 第1张  | 枫叶树seo博客

区别对比:

目标关键词:短,竞争大,搜索量大,优化难度大,一般2-3个,对网站来说,目标关键词流量只占小部分;

长尾关键词:长,竞争小,搜索量低,优化难度小,无数个,对网站来讲大多数的流量都来自长尾关键词;

总之,不管是目标关键词还是长尾关键词,关键词的定位一定要重视,在建站优化之前一定要先定位准确,这样在优化的过程当中才会一帆风顺,否则,只会走弯路。


如何做好网站关键词定位与分析》有 13 条评论

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