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2018
10-14

武汉seo小强手把手教你如何制作网站优化方案

网站优化的关键在于制定和实施完整的网站优化方案,若想要做好网站优化就必须要制定出一套适合自己的、可执行的网站优化方案。一个可行性强的优化方案可以让我们的思路更加清晰,有目的性、针对性的进行优化,但是往往很多站长朋友都不知道一套完整的网站优化方案该从何入手。下面我们就来讲一讲如何制定一套完整的网站优化方案,希望大家能够从中获益。

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1、介绍当前网站情况

制定网站优化方案,肯定首先是需要先介绍现在网站的优化情况,网站的权重、外链、收录、关键词排名等,最好以图片形式呈现,这样比较直观。

也可以和优化后的网站情况做对比,同时介绍网站的主关键词是什么、网站定位和运营的方向是怎样的,让我们更加清晰地了解现在网站的情况,清楚网站应该如何优化。

2、整个站点页面标题、关键词、页面描述的设置

如果认为现有网站的标题、关键词、页面描述的设置不恰当,可以写下标题、关键词、页面描述的设置修改方案,并写出修改的原因。同时要布局好整个网站,以首页设置一个或多个目标关键词,栏目页做相关关键词,内容页做一个长尾关键词为原则来进行整个站点页面的设置。

3、站内结构优化分析

分析网站的站内优化情况,例如网站结构设置是否合理、网站导航优化是否利于用户体验、内容的排版及内链的设置是否符合用户体验、网站程序是否存在冗余代码、URL结构是否保持静态化、页面风格的修改等,这些都要写进优化方案中去,只要有任何不合理的站内优化都可以放进方案中。

4、外链建设策略

网站优化中必不可少的就是外链建设。外链可以增加网站的曝光率,让网站被更多的用户看到,也可以提高关键词排名以及网站的权重,因此外链建设也是很重要的。

可以在方案中写出外链建设要通过哪些平台做外链,预计一个周期内可以增加多少外链,每天计划能做多少外链,还有友情链接建设也一并写进网站优化方案中。

5、SEOer的工作内容

网站优化方案中要写出SEOer的工作内容,包括做多少个B2B平台推广,文章内容优化比较多的是咨询内容的优化以及产品页面的优化,内容更新优化是大多数SEOer们常用的优化方法。

所以可以在方案中计划每天写多少篇文章以及其工作内容,如果是有一个SEO团队的话,那么就要写出每个团队成员需要做的工作内容,计划需要完成的工作量。

6、分析竞争对手网站

对于优化方案的撰写,最主要的是分析竞争对手网站的情况,分析竞争对手网站关键词的排名、权重、收录、各个页面关键词的设置。

通过这样的分析,让自己知道网站关键词优化的难易度,合理制定SEO策略。分析和学习竞争对手的优化方法、如何布局关键词、有哪些做外链的平台等。

7、预估未来网站优化情况

根据上面的优化方案对网站进行一个周期的预估,预估网站的关键词排名情况、网站的收录外链情况,网站的权重情况,预计网站未来有多少个ip进来。一般来说,三个月预估一次较为合理。

其实网站优化方案撰写起来很简单,只要把握以上几点,相信就可以写出很好的优化方案了。此外,在撰写方案时要遵循真实的态度,以防日后完不成方案指定的目标。

按照上述所写的去做,这样的话在优化的过程中我们才能不慌不乱,才能稳中取胜。


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