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2018
11-04

如何编辑一篇高质量的网站内容

我们做SEO的都知道,如今搜索引擎越来越注重网站的内容了,尤其是原创内容,当然,这也是用户所喜爱的,毕竟搜索引擎是在模拟人的思维在判断。所以一个网站的内容数量和质量在很大程度上决定了这个网站是否能获得用户和搜索引擎的青眯,同时对于网站在搜索引擎中的权重和排名也有直接的影响,以下是武汉seo小强整理的提高网站内容质量的五个方法,纯属抛砖引玉,希望对大家有帮助。

如何编辑一篇高质量的网站内容 - 第1张  | 枫叶树seo博客

一、引用权威数据我们看过报纸杂志就知道,很多地方会有官方数据的引用,这使得内容的真实可信度高。在合适的地方用显眼的文字引用权威的资料,强调一个片段,这让读者一眼就看到这篇文章的权威性,所以更有兴趣往下阅读了。

二、使用图片往往吸引人的文章里都配有插图,这种图文并茂的文章能让读者一目了然。现在很多图书改版都制作成了图文版,如数科软文网今天到书店看到的一本“孙子兵法”也做成图文版了,这是为了获得更好的用户体验,我们网站同样如此。虽然,我们搞SEO的都知道,图片不利于搜索引擎索引,但用户体验大于一切,而且也有让搜索引擎读懂图片的方法了,比如,使用替代文本,也就是ALT标签,图片使用与主题相关的命名,图片周围围绕相关的说明,只要这些做好,完全可以达到搜索引擎同样的甚至更好的效果。

三、内部链接内部链接对SEO来说也是非常有利的部分。比如你的网站上面有大量优质的内容,但没有合理的内部链接,一般用户很难找到旧的精华文章。所以,在你的文章内容中出现了其他文章的关键词,请做上链接,每个文章页面同时做一个热门文章、最受好评文章的清单。这些我们其实有个很好的参考对象,就是百度百科,百度百科的SEO效果想必大家都知道,它做得最成功的地方就是内部链接。

四、标题和URL网址及META标签的优化这三个方面也是非常关键的,很多朋友往往忽视这点。我们之前也提到过,标题是搜索引擎判定网页主题的最重要的因素,比如“软文发布平台的作用”,这是一篇关于软文发布平台用途的介绍,但网民却不会那么专业去搜索,我们要做的是提取用户的短语搜索,如“什么是软文发布平台”,这更符合用户的搜索习惯,在所有内部锚文本链接中也使用它。所以标题的写法是需要我们花时间去研究的。网址尽可能地简短,最好是静态化,我们以前的URL标准化也有详细的解释。META标签,虽然我们知道现在搜索引擎已经不将META列在排名算法中了,但我们仍然不要忽略,因为描述标签是存在于搜索结果中的,描述是否写的好,直接影响到用户是否会点击进来。这有什么用想必不用我说了吧!

五、关键词研究一旦你确定了大概要写什么主题的文章后,就先做一些关键词研究吧,提取这篇文章的主要关键词进行分析,我们可以利用百度的相关搜索及指数来进行分析,以确定最终使用的关键词,并将其自然地穿插到内容中。


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