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2015
05-26

网站图片优化从细节出发

在过去我们做网站的图片时优化往往只是给予图片一个alt属性,就认为可以了,但自从百度采用了图文并茂的展现方式,就让我们对网站的图片优化不仅仅再限于alt属性了。 从百度这个细节的改变来看,搜索引擎的优化已经开始向细节优化发展了,为什么要细节优化呢?因为seo在对网站优化的时候,要注重网站的设计,网站的内容,网站的结构,网站的用户体验,网站的外链等等。所以图片优化也应该从细节开始。在这里,武汉seo就为大家讲解下网站图片优化要注意那些细节。

网站图片优化从细节出发 - 第1张  | 枫叶树seo博客

网站图片优化细节之一:网站图片是否清晰明了?
拿众多企业网站来举例,好多的企业网站中的图片都存在或多或少的问题,具体如下:大小不一,规格不一,图片清晰度极差,图片表现力说服力不强等等的缺点。那么作为一个SEO从业者换位思考一下,当你是一个用户,从搜索引擎中进入一个企业网站后,该网站中的许多图片都存在上述的问题,那么你是否会对该网站产生不信任感?从而关闭该网站重新搜索呢?说道这里,如果你的网站还存在上述的一些问题,那么抓紧去修改吧,因为用户不一定会一字不差的浏览你网站中的每一个字,但是当用户进入你们网站后,第一时间映入眼帘的一定是图片!

网站图片优化细节之二:网站图片是否为原创
说到这可能很多朋友会抱怨了。现在网站内容要求原创已经够费力了,怎么网站图片也要求原创?其实从搜索引擎结果展现图文并茂的形式可以看出,搜索引擎对网站图片的识别已经越来越智能化了。作为一个SEO从业者,我们能做也仅仅只是迎合搜索引擎罢了。所以网站图片的原创在本人看来还是非常有必要的。不过由于搜索引擎对图片识别的技术还是处于有现阶段的,目前针对网站原创图片的方法还是很简单的。只要做到如下几点就可以。
1、如果图片是复制粘贴而来,可以给图片加个水印什么的,或者改变图片的尺寸规格
2、如果你会PS,那么更好了,为每一篇文章制作一些相关的图片,其实适当的抠图换图就足够了。

网站图片优化细节之三:图片与文章的相关性
图片的相关性非常重要,虽然目前百度无法完全识别和评估其相关程度,但是对于用户体验而言,相关性一直被认为是图片优化技巧过程中的重点。不合理的图片、不相关的图片不仅不能给文章内容增添色彩,反而会进一步让读者失去对网站信任,心里存在被欺骗的感觉,这直接影响到浏览深度以及再次访问。在丧失一部分用户的同时,网站流量也会面临另一种危机。所以网站图片优化也要注重相关性。

网站图片优化细节之四:图片的格式和大小
众所周知,网站图片的格式有jpg、gif、png常见的三种格式。那么到底何种网站的图片是百度最喜欢的呢?很简单,我们可以看看百度官方发布的一些带图的文章,就不难发现png的格式就是最佳的格式。
其次、网站图片的大小也应重视。这里说的大小并非尺寸大小,而是质量大小,所以在做网站之前,尽量在不影响正常观看的情况下降低网站图片质量的大小。这样做的好处是你的网站会获得更快的打开速度。

网站图片优化细节之五:用图片去建设内链
在过去我们为网站建设内链的时候,往往喜欢在文章下部,添加一下相关文章推荐,那么在这个文并茂的时代,我们又为何不常识下用图片去减少内链呢?从现在的一些大型网站中我们就可以看出,为用户推荐的相关文章,皆是以图文的形式所展现,并且该图为文章内容中配图的缩略图。这样做岂不是能更好的迎合搜索引擎,并且也给予网站访客一个更棒的用户体验呢?

写到最后:
总之,我们在做seo优化的时候,不能总是投机取巧,要懂得如何去迎合搜索引擎,充分的做到搜索引擎体验和用户体验都满足,只有这样我们网站的流量才会源源不绝。当然除了图片优化之外,我们也不能忽视其它方面的优化,归根究底,要想做好SEO,做好细节是必不可少的!


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